Fred the Kind-Hearted Reindeer

Once upon a Christmas, there was an Awfully Cheap Store where people went hoping that they would not be horribly surprised. But usually they were.

As Christmas approached, the owner of The Awfully Cheap Store said, “We will make a rich fruity cake for rich people and a raisin loaf for in-between people and a really cheap and nasty brown sponge with raisin sprinkles for poor people.”

The workers in his bakery said, “Yes sir” and started baking but they felt very non-Christmassy and mean putting all the fruit in the rich cake and none in the poor cake.

Then the owner of The Awfully Cheap Store said, “We will have a massive turkey with stuffing and all the trimmings for the rich people and we will have a slab of pork with no trimmings for the in-between people and minced jelly beef for the poor people.”

The workers in the butchery said, “Yeeugh,” when they had to prepare the jelly beef but they did as they were told so that they didn’t lose their jobs over Christmas.

Then the owner of The Awfully Cheap Store said, “We will make up huge bags of chocolates wrapped in shiny papers for the rich people, and mixed toffees for the in-between people and paper bags of boiled sweets for the poor people.”

The workers in the sweet department said, “That’s not very sweet,” to each other, and wrapped up the packages with big sighs.

“Now,” the store owner said, “Everyone will see that I have provided Christmas for all people – rich and poor – isn’t that right staff?”

And his staff all said, “Yes sir” and nodded their red caps with the jingle bells on the end.

But there was one member of staff called Fred who did not nod a jingle cap. He had never been very good at following orders and the owner of The Awfully Cheap Store had put him in a reindeer suit and told him to prance up and down in front of the store with a sign that said, “Christmas is for everyone – rich and poor!”

Fred was fed up of prancing and was taking a break drinking a smoothie through a straw in his long reindeer muzzle. He saw a family walk into The Awfully Cheap Store. There was a man, a woman and two little girls. They were very thin and had dark circles under their eyes. They went into the store and put a nasty brown sponge, minced jelly beef and packet of boiled sweets into their shopping basket. Then they waited in line to pay.

Fred tried to stay sitting down like a good reindeer, but he frowned and frowned. (Luckily no one could see it under the mask.) Then he went into the store and walked up to the family, “I’m sorry, folks,” he said, “There has been a mistake.”

And he took all of their goods out of their basket. On the shelves he changed all the labels around and brought back a rich fruit cake, turkey with trimmings and chocolates with shiny wrappers.

“Sorry about that folks,” he said, “But at The Awfully Cheap Store we like to give our shoppers stuff that is awfully good.”

The family mumbled because they were confused – the labels still looked the same. But when they got home and unwrapped their packets they saw the delicious Christmas goodies.

“Mommy,” one of the little girls said as they danced and clapped their hands, “Do you think he was a magic reindeer?”

That was what a lot of people were thinking when they got home from doing their shopping.

The rich people thought it was bad magic because they had bought nasty stuff that they took right back to the store. But the poor people thought it was very good magic and had a very good Christmas.